Laura Cincera

Before founding Paradox Praxis, I spent nine years at Google EMEA, moving across Zürich, Dublin and London, and across functions that don't usually talk to each other. I worked in sales strategy, agency development, product marketing and program management inside Engineering. I managed portfolios of strategic agencies worth $25M per quarter, co-led a global leadership development program that reached 2,000+ people and facilitated innovation labs for organizations ranging from startups to NGOs. As part of Google's social impact initiative, my work focused on transforming education by making it free, accessible and relevant for emerging futures - a program that reached more than 13 million people across Europe, the Middle East and Africa. Along the way I was named a Forbes 30 Under 30 Europe honoree and a World Economic Forum Global Shaper.

What I was actually doing underneath all of that: helping people and organizations close the distance between who they thought they were and what they were capable of. The titles changed. The thread didn't.

I left to build work that could hold the full range of what I know - the strategic, the somatic and the sacred.

The practice draws on Internal Family Systems as a primary framework - not because it is therapeutic, but because it is philosophically precise. The inner landscape is not unified: different parts carry different histories, different somatic signatures, different strategies for remaining safe. Alongside this is a practice of mindful somatic attention - not simply moving, but attending with a quality of witness to what arises in the body. Together they make possible a form of inquiry that is simultaneously interior and rigorous.

The nervous system is the field of operation - not as metaphor, but as the literal medium through which a leader perceives, decides, and acts. What we call leadership under pressure is largely a nervous system question: the capacity to move across the full spectrum of activation without getting stuck, to stay present with what does not fit, to sense into a room or a system without immediately collapsing what is felt into a fixed interpretation. The goal is not regulation. It is range.

My artistic practice - performance, text, photography - shapes the methodology. The work aims to be aesthetically serious, not merely therapeutic or functional. A long engagement with mystical and contemplative traditions adds a dimension of interiority that is neither decorative nor religious: it is structural.

I care about attention, about paradox held without collapse, and about the slow, relational work that makes presence durable. I live and work in Zürich.